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HCS 475 HCS475 HCS/475 Week 1 Discussion 3 Force Field Analysis



HCS 475 Week 1 Discussion 3 Force Field Analysis Force field analysis is a valuable change-management tool. This management technique was developed by Kurt Lewin, an expert in experiential learning, group dynamics and action research. Although Kurt Lewin contributed greatly to the field of social science, he is best-known for his development of the Force field analysis model in 1947. Lewin’s force field analysis is evaluates the net impact of all forces that influence change. These forces can be divided into two groups: driving forces and restraining forces. Driving forces are all forces that push for and promote change. These change drivers promote and encourage the change process. Some examples of driving forces are executive mandate, customer demands, and increased efficiency. Restraining forces are forces that make change more difficult (Thomas, 1985). These forces counteract driving forces and lead to the avoidance or resistance of change. Some examples of restraining forces are fear, lack of training, and the lack of incentives. When these two sets of forces are equal change is in a static state of equilibrium meaning that no movement towards or away from change is happening (Hurt 1998). Class, can you think how driving and restraining forces may change depending on the intrernal and external environment of the business? References Hurt, F. (1998). Implenting great new ideas through the implementation of force field analysis.Direct marketing. Garden City: Vol 61 Iss. 6; Pg 54. Thomas, J. (1985). Force Field Analysis: A New Way to Evaluate Your StrategyLongRange Planning. London: Vol.18, Iss. 6; pg. 54. Accounts Assignment Help, Accounts Homework help, Accounts Study Help, Accounts Course Help


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