575 Unit 8 Assignment Unit 8 Assignment: LearnScape 4 | How Are We Doing? Unit outcomes addressed in this Assignment: â€¢ Describe the marketing research process and market segmentation strategies. â€¢ Describe the concept of relationship marketing and the distinction between satisfaction and loyalty. â€¢ Describe the range of product and service variations. Course outcome assessed/addressed in this Assignment: HA575-3:Assess various marketing tools and compare their advantages and disadvantages. HA575-4: Formulate effective practices for employing marketing tools to specific situations in the healthcare environment. In this LearnScape, you will apply the concepts learned throughout the training. It is time for a marketing audit! The Health Care System wants to see how responsive they are to market needs and preferences, and if their marketing strategies are showing a good return on investment. You have been brought in as an objective party to perform this audit. During this LearnScape, you will choose the right people to be in the interviews and choose the best questions to ask from the following categories: â€¢ Market and market segments â€¢ The organization â€¢ Competitors â€¢ Products and services â€¢ Price â€¢ Promotion â€¢ Channels of distribution Once the information is gathered, you will identify the top 3 strengths and the top three weaknesses of the organization. Then, you will make prioritized recommendations to turn the weaknesses into strengths. Instructions You will submit an e-mail to Quinn Smith, Chairman of the Board, outlining the top three strengths and the top three weaknesses of the marketing campaign, along with suggestions on how to improve on the weaknesses. It is time to write your e-mail to Quinn Smith, Chairman of the Board, outlining the top three strengths and the top three weaknesses of the Bright Road marketing survey results. Be sure to include suggestions on how to turn the weaknesses into strengths. NOTE: The scene is a close up of your computer screen with the e-mail application open. The â€œTo:â€ section is filled with the description â€œQuinn Smithâ€ and the subject is already filled in: â€œCONFIDENTIAL: Marketing Survey Results Recommendations.â€ On-screen text: Type your recommendation in the body of the e-mail. Do not forget, you can use the survey results and notes you have taken throughout your interviews. Be sure to back up your recommendation with the analysis of the information gained along the way. NOTE: You will be given an option to â€œSubmitâ€ the e-mail after writing it. After pressing â€œSendâ€ a tab will appear showing â€œSave Assessment.â€ Save the assessment to your computer using the proper naming convention and upload it to the unit Dropbox. Requirements Health Care Market Strategy (4th ed.), Chapter 8: â€œStep 5: Integration of the Marketing Plan with the Business Plan and the Strategic Planâ€ Please be sure to download the file â€œWriting Center Resourcesâ€ from Doc Sharing to assist you with meeting APA expectations for written Assignments. Submitting Your Work Put your responses in a Microsoft Word document. Save it in a location and with the proper naming convention: username-CourseName-section-Unit 1_Assignment.doc (username is your Kaplan username, section is your course section, 1 is your unit number). When you are ready to submit it, go to the Dropbox and complete the steps below: 1. Click the link that says, â€œSubmit an Assignment.â€ 2. In the â€œSubmit to Basketâ€ menu, select Unit 1: Assignment. 3. In the â€œCommentsâ€ field, make sure to add at least the title of your paper. 4. Click the â€œAdd Attachmentsâ€ button. 5. Follow the steps listed to attach your Word document. To view your graded work, come back to the Dropbox or go to the Gradebook after your instructor has evalua
We employ a number of measures to ensure top quality essays. The papers go through a system of quality control prior to delivery. We run plagiarism checks on each paper to ensure that they will be 100% plagiarism-free. So, only clean copies hit customers’ emails. We also never resell the papers completed by our writers. So, once it is checked using a plagiarism checker, the paper will be unique.
FALL 2018 HOMEWORK HELP| ASSIGNMENT HELP,…