Grand Canyon MGT 820-O101-The Dark Side of Customer Analytics You have been hired by ShopSense as an analytics consultant. You have met with the CEO of the company, Donna Greer, and agreed that you will provide her with recommendations regarding how ShopSense can use analytics for competitive advantage. You are scheduled to meet privately with Ms. Greer to present your recommendations. In this assignment, you will prepare a report to deliver to the ShopSense CEO during your meeting. General Requirements: Refer to “The Dark Side of Customer Analytics,” including the four commentaries. This presents the ShopSense case study. Instructors will be using a grading rubric to grade the assignments. It is recommended that learners review the rubric prior to beginning the assignment in order to become familiar with the assignment criteria and expectations for successful completion of the assignment. Doctoral learners are required to use APA style for their writing assignments. The APA Style Guide is located in the Student Success Center. This assignment requires that at least two additional scholarly research sources related to this topic, and at least one in-text citation from each source be included. Directions: Write a paper of 1,000-1,250 words that recommends a course of action for ShopSense. Include the following in the report: A background statement that offers a synthesis of the commentaries appended to the ShopSense case study. A research-based statement outlining the benefits of employing business analytics for gaining competitive advantage. A research-based rationale for recommending the adoption of business analytics by ShopSense.
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