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GB/531 GB531 GB 531 Unit 5 Assignment

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GB 531 Unit 5 Assignment Successful marketers know that implementing marketing research both before and after a marketing campaign is executed is essential. Read the “Orlando Makes Me Smile” integrated advertising campaign case study on page 670 of your textbook. Compose a 2–3 page paper (plus Cover page and References page and using APA formatting). In your paper, address the following: 1. Evaluate whether the campaign was successful by supporting your analysis with information from the case study. 2. Do additional research to learn what the Orlando/Orange County Convention and Visitor’s Bureau has done since more recently to advertise/market their product line. 3. Assess the Orlando/Orange County Convention and Visitor’s Bureau advertising and marketing strategy. 4. Offer your own proposed methods to support their success going forward. Directions for Submitting Your Written Assignment Save your Written Assignment in a location and with a name that you will remember. Submit your Written Assignment to theUnit 5: AssignmentDropbox. Business Management Assignment Help, Business Management Homework help, Business Management Study Help, Business Management Course Help

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