GB 531 Unit 5 Assignment Successful marketers know that implementing marketing research both before and after a marketing campaign is executed is essential. Read the â€œOrlando Makes Me Smileâ€ integrated advertising campaign case study on page 670 of your textbook. Compose a 2â€“3 page paper (plus Cover page and References page and using APA formatting). In your paper, address the following: 1. Evaluate whether the campaign was successful by supporting your analysis with information from the case study. 2. Do additional research to learn what the Orlando/Orange County Convention and Visitorâ€™s Bureau has done since more recently to advertise/market their product line. 3. Assess the Orlando/Orange County Convention and Visitorâ€™s Bureau advertising and marketing strategy. 4. Offer your own proposed methods to support their success going forward. Directions for Submitting Your Written Assignment Save your Written Assignment in a location and with a name that you will remember. Submit your Written Assignment to theUnit 5: AssignmentDropbox. Business Management Assignment Help, Business Management Homework help, Business Management Study Help, Business Management Course Help
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