GB 531 Unit 2 Assignment Unit 2 Assignment: Case Study Read the Smokey Bones & Fire Grill case study on page 673 of your textbook. This case study illustrates how a declining brand utilizes a new advertising agency to increase traffic and sales by means of a new positioning strategy. Write a 3â€“4 page paper (plus Cover page and References page and using APA formatting) utilizing the following format to analyze the case: 1. Identification of the Issues â€¢ Identify the major opportunity/problem faced in this case. â€¢ Identify the major decisions that need to be made. 2. External Analysis â€¢ Evaluate factors outside the organization that should be taken into consideration when making a decision. 3. Internal Analysis â€¢ Evaluate factors inside of the organization that should be taken into consideration when making a decision. 4. Alternatives â€¢ Select possible alternatives to take advantage of the opportunities or solve the problems identified. â€¢ Evaluate the strengths and weaknesses of each alternative. 5. Decisions and Implementation â€¢ Propose a solution to the problem. â€¢ Defend your proposed solution by citing information from the case and your textbook or from other knowledge that you have gained from your experience or research; be as specific as possible. â€¢ Explain how you will implement your decision. Directions for Submitting Your Written Assignment Save your Written Assignment in a location and with a name that you will remember. Submit your Written Assignment to the Unit 2: Assignment Dropbox. Business Management Assignment Help, Business Management Homework help, Business Management Study Help, Business Management Course Help
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