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FINANCIAL HEALTH OF SPORTS BUSINESS

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The Financial Health of a Sport Business • Resources: Appendix A, Sport Finance, and the Reuters Web site • Review the information regarding financial statements and financial ratios in Ch. 5 of the text. • Select one of the publicly traded sporting businesses listed in Appendix A to focus on for this assignment. • Write a 1,400- to 1,750-word paper analyzing the financial strength of your selected sporting business. Complete the following in your paper: o Research your selected company. Identify the location of the company’s headquarters, as well as the company’s specializations, mission statement, and other pertinent public information. o Research your selected company using the Reuters Web site: o Go to the following Web site: http://www.reuters.com/. On the left hand side of the screen under Business and Finance select stocks. From this page, you may access your selected company. The following are some of the companies for which there is a wealth of publicly available financial information. These companies have been selected from the areas of athletic clothing manufacturers, sporting goods retailers, and fitness centers. Note that each company is followed by its recognized stock symbol. Please choose one of the following companies: Under Armour, Inc. (UA) Dick’s Sporting Goods, Inc. (DKS) Town Sports International Holdings Inc. (CLUB) Nike (NKE) Big 5 Sporting Goods Corporation (BGFV) Life Time Fitness, Inc. (LTM) Columbia Sportswear Company (COLM) Cabela’s Incorporated (CAB) Bally Total Fitness Holdings Corporation (BFTH) Once you have chosen a company for the final project, you may go to http://www.reuters.com/finance/stocks to begin researching financial information regarding that specific company.

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