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Exhibit

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Using the brand attribute framework in Exhibit 7.1, construct an overall branding statement about a product or service of your choice. How would other consumers and especially potential customers look at this brand? What areas does the company need to improve in regards to branding? Does the brand answer key questions or create questions about its abilities? 450 – 500 words minimum for each topic. Two (2) references are required beyond the text book. Be sure to cite and source in APA format.

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