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Employer Branding


Overview Employer branding is defined by Jo Bredwell, of JWT Specialized Communications as “the process of discovery, analysis, definition and communication of the employer’s unique assets.” (slide #4 on http://media.monster.com/a/i/intelligence/pdf/EmployerBranding_05172007_Webinar.pdf). In this competitive market, employers must be able to differentiate themselves from other potential employers. This assignment will focus on the communication of the employer brand through one medium – a company website. Requirements 3 pages Based on what you have read in the assigned readings about effective methods for communicating an employer brand: 1. Locate a career section on a company website that you find effective in terms of conveying the employer brand. Provide the url to the site. a. Explain 2 elements that reflect effective employer branding. b. Identify 2 attributes / types of candidates that you believe this company is targeting, and how you came to that conclusion. 2. Locate a different company website that you believe does not effectively convey the unique employer brand to prospective employees. Provide the url to the site. a. Give 1 suggestion as to how you would improve the career site in terms of branding. 1. Drop the assignment into the Dropbox by midnight on Thursday, September 22nd


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