+1835 731 5494 Email: instantessays65@gmail.com

Employer Branding

$12.99

Overview Employer branding is defined by Jo Bredwell, of JWT Specialized Communications as “the process of discovery, analysis, definition and communication of the employer’s unique assets.” (slide #4 on http://media.monster.com/a/i/intelligence/pdf/EmployerBranding_05172007_Webinar.pdf). In this competitive market, employers must be able to differentiate themselves from other potential employers. This assignment will focus on the communication of the employer brand through one medium – a company website. Requirements 3 pages Based on what you have read in the assigned readings about effective methods for communicating an employer brand: 1. Locate a career section on a company website that you find effective in terms of conveying the employer brand. Provide the url to the site. a. Explain 2 elements that reflect effective employer branding. b. Identify 2 attributes / types of candidates that you believe this company is targeting, and how you came to that conclusion. 2. Locate a different company website that you believe does not effectively convey the unique employer brand to prospective employees. Provide the url to the site. a. Give 1 suggestion as to how you would improve the career site in terms of branding. 1. Drop the assignment into the Dropbox by midnight on Thursday, September 22nd

Reviews

There are no reviews yet.

Be the first to review “Employer Branding”

Your email address will not be published. Required fields are marked *