Please read case Burger Kingâ€™s crowning glory: a Whopper of a viral conversation. Answer the following questions. Approximate length, Â½ page per question. Use APA format for your paper. 1. Do you think using an alternative digital media approach to reaching the target audience would be a long-term strategy or is just a short-term tactic? 2. What are the main advantages of this sort of interactive media? 3. What other â€˜social mediaâ€™ ideas could Burger King use to keep the conversation going with its target audience?
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