â€¢ Write a 4-5 page report that answers the following: 1. Determine the role of Hyundaiâ€™s 10-year, 100,000-mile warranty in its turnaround and how it relates to postpurchase dissonance. 2. Discuss how much influence Hyundaiâ€™s value-pricing strategy plays in consumersâ€™ ongoing mixed perceptions about Hyundaiâ€™s quality. 3. Assume that Hyundai successfully upgrades its quality image among all U.S. consumers so that they are universally recognized for high quality. Discuss whether this could result in greater sales and loyalty, and evaluate other factors driving consumer decisions and satisfaction that Hyundai could focus on beyond quality that could drive even greater sales increases. 4. Determine the VALSâ„¢ segment(s) that the woman belongs to who indicated â€œIâ€™ve worked too hard to drive a Hyundaiâ€ and evaluate the possibility of this woman changing her mind if Hyundai sticks with its current positioning efforts. 5. Discuss the pros and cons of Hyundaiâ€™s branding strategy for the Genesis. The format of the report is to be as follows: o Typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format. o Use headers for each of the subjects being covered, followed by your response. o In addition to the 4-5 pages required, a title page is to be included. The title page is to contain the title of the assignment, your name, the instructorâ€™s name, the course title, and the date
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