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Discuss the pros and cons of Hyundai’s branding strategy for the Genesis.

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• Write a 4-5 page report that answers the following: 1. Determine the role of Hyundai’s 10-year, 100,000-mile warranty in its turnaround and how it relates to postpurchase dissonance. 2. Discuss how much influence Hyundai’s value-pricing strategy plays in consumers’ ongoing mixed perceptions about Hyundai’s quality. 3. Assume that Hyundai successfully upgrades its quality image among all U.S. consumers so that they are universally recognized for high quality. Discuss whether this could result in greater sales and loyalty, and evaluate other factors driving consumer decisions and satisfaction that Hyundai could focus on beyond quality that could drive even greater sales increases. 4. Determine the VALS™ segment(s) that the woman belongs to who indicated “I’ve worked too hard to drive a Hyundai” and evaluate the possibility of this woman changing her mind if Hyundai sticks with its current positioning efforts. 5. Discuss the pros and cons of Hyundai’s branding strategy for the Genesis. The format of the report is to be as follows: o Typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format. o Use headers for each of the subjects being covered, followed by your response. o In addition to the 4-5 pages required, a title page is to be included. The title page is to contain the title of the assignment, your name, the instructor’s name, the course title, and the date

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