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Cultivating Case Study


CHOOSE ONE OF THESE QUESTIONS AND ANSWER IT WITH AT LEAST 275 WORDS 10-15 Assess the management, organization, and technology issues for using social media to enage with customers. 10-16 What are the advantages and disadvantages of using social media for advertising, brand building, market research, and customer service? 10-17 Give some examples of management decisions that were facilitated by using social media to interact with customers. 10-18 Should all companies use Facebook and Twitter for customer service marketing? Why or why not? What kinds of companies are best suited to use these platforms?


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