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Create a marketing plan to launch a new product or re-launch a current prod

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To complete the following assignment et Plan. Students will create a marketing plan to launch a new product or re-launch a current product Staying with cable-based television instead of switching to satellite television The Final Marketing Plan must incorporate at least 4 resources, 2 from ProQuest. Each paper will contain the following elements: • Executive Summary of Marketing Plan • Company Overview • Description of Target Market • Description of Competitors • Description of Product or Service (P)* • Marketing Budget • Description of Location • Pricing Strategy (P)* • Summary and Implementation Plan (P)* 6- 9 pages

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