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CONSUMER BEHAVIOUR

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Based on your readings for Week One, prepare a 700- 850 Maximum-word paper in which you relate consumer behavior to marketing. In your paper, be sure to address the following: a. Define consumer behavior, and how it relates with the subject of marketing. b. Select a purchase you have made recently and describe in detail how each of the 4Ps (product, price, promotion, and place) affected your purchasing decision. Be sure to cite the assigned reading and at least one outside reference in your paper.

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