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Conduct an analysis of a company situation:Jet Blue Airways


Assignment # 1 – Crafting and Executing Strategy • Conduct an analysis of a company situation Case #3 Jet Blue Airways (p. C-51) and prepare a 4-5 page, double-spaced report to complete the following: o Discuss the trends in the U.S. airline industry and how these trends might impact a company’s strategy o Discuss Jet Blue’s strategic intent o Discuss Jet Blue’s financial objectives and whether or not the company has been successful in achieving this objective o Discuss Jet Blue’s strategic elements of cost, organizational culture, and human resource practices and evaluate whether each elements provides the organization with a competitive advantage o Discuss Jet Blue’s strategies for 2008 and beyond and evaluate whether or not Jet Blue will be successful implementing these strategies. The assignment will be graded using the following rubric: Outcomes Assessed Formulate, implement, and evaluate effective business strategies based on an analysis of domestic and global operating environments, market dynamics and internal capabilities.


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