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Conduct an analysis of a company situation Whole Foods Market

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Competitive Forces and SWOT Analysis. Conduct an analysis of a company situation Case #1 Whole Foods Market (p. C-2) and prepare a 4-5 page, double-spaced report to complete the following: • Discuss the trends in retailing of organic foods and the impact of these trends on Whole Foods Market. • Evaluate the competitive environment of the firm: Apply Porter’s model and analyze each factor relative to the company. • Discuss which environmental factor poses the most significant threat to Whole Food and what the company can do to combat it. • Complete a SWOT analysis and identify significant opportunities and threats facing the organization. • Discuss how Whole Foods can use it strengths and opportunities to achieve a sustained competitive advantage in the marketplace. The assignment will be graded using the following rubric: Outcomes Assessed Analyze the external and internal environment for opportunities, threats, strengths and weaknesses that impact the firm’s competitiveness.

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