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Company Analysis

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You are to build a PowerPoint presentation of 20-30 slides, analyzing a firm of your choosing. Please provide an analysis of the following: 1. Introduction to the Company: Mission, Vision, Current Objectives, Where does it compete? How does it compete? 2. Performance Diagnosis: Profitability: For the five years ending December 2009, analysis of the company’s profitability, including but not limited to standard financial ratios (see Table 2.2 in text).. 3. Include any projections for 2010. Liquidity: For the five years ending December 2009, analysis of the company’s liquidity, including but not limited to standard financial ratios (short term and long term). Include any projections for 2010. Cash: For the five years ending December 2010, analysis of the company’s cash position, including but not limited to standard financial ratios. Include any projections for 2010. How does the firm’s performance compare with its competitors in the industry? 4. External Analysis: Key success factors. Mature industry? Tech-based industry? Key strategic considerations? Internal Analysis: Analyze the firm’s competitive advantage. What is its distinctive competence? How does is help the company to attain a competitive advantage? What is the generic business-level strategy is the company pursuing? 5. Strategic Analysis: Where is the firm headed? What strategies does the firm intend to deploy? Are the strategies in line with the firm’s environment? What strategies do you recommend?

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