COM 373 Week 1 Individual Assignment Communications Style Paper Prepare a 1,050- to 1,400-word paper that explains each stage of the consumer decision-making process and the importance of effective sales communication at each stage of the process. Discuss how different communication styles may affect selling relationships. Include the following: Stages in the consumer decision-making process How does consumer behavior affect the sale of the product? How you would follow each step of the AIDA model as a salesperson to assist a consumer through his or her decision-making process? What is the importance of effective sales communication at each stage of the process? Your personal communication style What are characteristics or traits of your communication style? Where do you think you fall on the sociability and dominance continuum? What are some examples of how your communication style would benefit and hinder your selling relationships? How will you overcome communication-style bias?
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