COM 339 Week 2 Learning Team Assignment Print Media Presentation Choose two of the following types of current print media: Â· Newspaper Â· Magazine Â· Book publisher Research the history of the media types your team selected. Include the following information in your presentation: Â· Notable founders and parent organizations of the media types Â· Notable historical dates o Dates of mergers with other newspapers, magazines, or publishers to form a large media conglomerate o Date the media types launched their websites, became active on the Internet, or became active in social media integration Â· Identify past, present, and future challenges confronting these types of media. Which type is best suited to adapt to the future? Â· How do these challenges affect advertising in the organizationsâ€”outside companies advertisingâ€”and advertising for these mediaâ€”companies promoting themselves to others? What innovative advertising strategies have these companies engaged in? Â· What are two similarities and two differences between the types you selected? Present your Print Media Presentation. Â· For Local Campus students, these are 5- to 7-minute oral presentations accompanied by MicrosoftÂ® PowerPointÂ® presentations. Â· For Online and Directed Study students, these are 10- to 12-slideMicrosoftÂ® PowerPointÂ® presentations with notes.
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