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COM 339 Week 2 Learning Team Assignment Print Media Presentation


COM 339 Week 2 Learning Team Assignment Print Media Presentation Choose two of the following types of current print media: · Newspaper · Magazine · Book publisher Research the history of the media types your team selected. Include the following information in your presentation: · Notable founders and parent organizations of the media types · Notable historical dates o Dates of mergers with other newspapers, magazines, or publishers to form a large media conglomerate o Date the media types launched their websites, became active on the Internet, or became active in social media integration · Identify past, present, and future challenges confronting these types of media. Which type is best suited to adapt to the future? · How do these challenges affect advertising in the organizations—outside companies advertising—and advertising for these media—companies promoting themselves to others? What innovative advertising strategies have these companies engaged in? · What are two similarities and two differences between the types you selected? Present your Print Media Presentation. · For Local Campus students, these are 5- to 7-minute oral presentations accompanied by Microsoft® PowerPoint® presentations. · For Online and Directed Study students, these are 10- to 12-slideMicrosoft® PowerPoint® presentations with notes.


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