COM 302 Week 4 Learning Team Assignment Direct Marketing Resource: Ch. 14 of Marketing: Real People, Real Choices Consider the different types of direct marketing: Mail order, such as catalogs or direct mail Telemarketing and direct-response advertising, including infomercials and home-shopping networks M-commerce, which is marketing directed at mobile-communication devices, such as cell phones Review the direct-marketing examples collected in Week One and the additional examples of direct marketing collected in Week Two. Design a form of direct marketing for the retailer you selected in Week Three. Answer, in 350 to 700 words,the following questions: Which types of the direct marketing you collected were you already familiar with? Which types were new to you? Which forms of direct marketing captured your attention? Why? Which forms of direct marketing did not capture your attention? Why? How responsive are you to direct-marketing strategies? Why? What are the advantages and disadvantages of direct marketing? What factors influenced the direct marketing you designed for your favorite retailer?
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