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BUSN/319 BUSN319 BUSN 319 Week 3 Discussion 2

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BUSN 319 Week 3 Discussion 2: STP: Segmentation, Targeting, and Positioning Occasionally, a student will suggest that his or her product or service is universally needed, such as providing a haircut. Therefore, they plan to target everyone. Why is this not a good idea? What criteria should be used to determine which market segment(s) to target?

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