BUSN 115 Week 5 QUIZ 1. Question : (TCO 8) According to the _________ concept, a firm must (1) find out what customers want and provide it, (2) make sure everyone in the organization has a service orientation, and (3) provide goods and services that will earn a profit. Question 2. Question : (TCO 8) A firm’s marketing mix refers to the combination of: Question 3. Question : (TCO 8) The two major types of markets are the: Question 4. Question : (TCO 8) A firm that uses ___________ segmentation divides a market into groups based on age, income, or level of education. Question 5. Question : (TCO 8) Which of the following would be considered part of a firm’s marketing mix? Question 6. Question : (TCO 8) With help from the marketing department, engineers at Easy Electronics have designed a new type of cable modem that is easier to install in computers and more reliable than any cable modems currently in use. The marketing managers want to find a way to identify the new modem in the minds of consumers and differentiate it from less sophisticated products made by Easy’s competitors. An important part of this effort is likely to be the selection of a __________ for the new modem. Question 7. Question : (TCO 9) Which of the following statements is most accurate? Question 8. Question : (TCO 5) Which of the following is most consistent with a relationship marketing strategy? Question 9. Question : (TCO 8) Which of the following has been the most powerful contribution to the popularity of customer relationship management in recent years? Question 10. Question : (TCO 1) After years of selling in the consumer market, Dave accepted a job as a salesperson for a firm that markets its products in the B2B market. As he considers his new responsibilities, it’s likely that he will Question 11. Question : (TCO 8) A(n) ____________ consists of the marketing intermediaries that transport and store goods as they move through their path from producer to final user. Question 12. Question : (TCO 8) A _________ is a marketing intermediary that sells products to other organizations. Question 13. Question : (TCO 8) A (n) _________ is one type of marketing intermediary who brings together buyers and sellers and assists in negotiating an exchange, but does not take title to the goods. Question 14. Question : (TCO 8) __________ is the value or want-satisfying ability that is added to products by organizations that make the product more useful or accessible to consumers. Question 15. Question : (TCO 8) The part of logistics that is most concerned with the flow of goods as well as work in process within the manufacturing firm is:
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