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BUSN/115 BUSN115 BUSN 115 Week 5 DISCUSSION 2 Clicks or Bricks :

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BUSN 115 Week 5 DISCUSSION 2 Clicks or Bricks : Clicks or Bricks : • The growing trend among retailers is e-commerce, or etailing. While there are many benefits to online shopping, some target markets just do not transition from physical stores to online shopping very well. Discuss the pros and cons of the two forms of retailing and the possible target markets for each. • With online transactions growing, so too are the precautions necessary to maintain Internet security. Discuss the personal measures students can take to maintain Internet security. Discuss the measures that businesses must take to maintain the integrity of their online transactions.

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