Media Buying You have been assigned the task of purchasing media for your clientâ€™s advertising campaign. In a two to four-page paper, discuss the steps you would use in determining how you would select a media venue. Describe each of the five Wâ€™s for your media planning. Describe the three most important rules of media buying and why they apply to your client. The paper Must be two to four double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style. Must include a separate title page with the following: Title of paper Studentâ€™s name Course name and number Instructorâ€™s name Date submitted Must use at least two scholarly sources in addition to the course text. Must document all sources in APA style. Must include a separate references page that is formatted according to APA style
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