MBA 515 Milestone Three Guidelines and Rubric You will submit an environmental scan of the company within the chosen market domain using the PEST format. This analysis will be written viewing the company from the outside to the inside. This assessment will consider the knowledge gained from the SWOT analysis generated in Milestone Two and assess the companyâ€™s competitive readiness from external dimensions, extending to the global marketplace. The scan will include the external political, economic/financial, sociopolitical, and technological trends for a given market environment and a potential market. The information gathered from this scan will assist in the identification of the most lucrative market niche in which to formulate an actual business development strategy in Milestone Four. A. External Factors 1. PEST Analysis: Complete a PEST analysis on the external factors that affect the companyâ€™s readiness to compete. What are the political, economic, social, and technological factors that affect the company?
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