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Business management homework help


Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand’s position in the minds of the target market. Create an 8- to 10-slide Microsoft® PowerPoint® presentation with notes including the following: Develop a Summary slide. Explain the target market (be specific and address all four segmentation variables – demographic, geographic, psychographic and behavioral). Identify a Perceptual map. Explain the Map placement. Identify your references.


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