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Business Ethics


Business Ethics Please read this first Theme One: Defining Organizational Decision Making Read: • Ethical Decision Making – Some Examples • Ethics Leadership creating an ethical culture The moral Dimension of Organizational Culture • Ethical Leadership • Ethical Leadership (2) Theme Two: Unique Ethical Organizational Issues Read: • Genetic Engineering in the workplace Read My Genes: Genetic Screening in the Workplace • Ethics and Genetics: Susceptibility Testing in the Workplace • Marketing Ethics • Marketing to Children: Accepting Responsibility • Moral Advertising • Ethical Marketing – Explore the Strategy of Ethical Marketing • Is Businesss Bluffing Ethical? • Getting to the Bottom of the Triple Bottom Line • Ethics and theTriple Bottom Line please be sure to use the course material using in-text citations and a reference list to cite the source(s) used. Remember, an in-text citation cannot exist without having a corresponding reference list and a reference list cannot exist without having a corresponding in-text citation. Use of the course material using in-text citations and a reference list is always expected in the learning activities and good practice for the assignments in the course. Learning focus: identifying corporate values, consequences of decisions, unique organizational ethical dilemmas and issues Learning Activity #1: NEWS RELEASE: Mar. 31, 2014. The makers of the popular web browser Firefox, is facing a media firestorm in protest of their recent promotion of Brendan Eich to CEO. Eich was an internal promotion for the company, having been CEO since 2005, but it’s Eich’s $1000 contribution to the 2008 anti-gay marriage “Proposition 8” that sparked the controversy. Mozilla, a nonprofit organization, is heavily committed to “keeping the web open” as well as to values of equality and inclusivity. In response to Eich’s promotion, a number of key employees and developer groups called for his resignation on Twitter and other social media sites. Eich responded in a personal blog post that he would continue Mozilla’s effort of “commitment to equality in everything we do.” Critics are largely unsatisfied by the response, demanding either a retraction and apology from Eich or his resignation. Complicating matters, three of Mozilla’s six board members resigned this week, citing their desire to hire an outsider with expertise in mobile computing. Can a CEO have personal values that conflict with the values promoted by the organization and still be an effective ethical leader for the organization? (Focus on leadership qualities and factors rather than on the specific views expressed by the CEO.) http://usaonlineessays.com/business-ethicsconflict-between-ceo-and-company-values/ Learning Activity #2 Scenario: Branford Home Goods Inc. (Branford) is considering genetic screening of its potential employees and current employees. Branford has retained Veritas Diagnostics, a medical diagnostics company specializing in adult genetic susceptibility testing for a range of heritable and complex genetic conditions. Their main business involves testing for mutations associated with cystic fibrosis, hereditary kidney disease, as well as breast, ovarian and colorectal cancer. Veritas has a well-staffed, well-run, sophisticated genetics laboratory capable of rapidly processing hundreds of samples for analysis on their many automated high-throughput DNA sequencers. Veritas’ testing methodology is considered the ‘gold standard’, and Veritas implements the latest testing technologies available. Further, Veritas maintains good working relations with leading university research laboratories, with whom they regularly verify their testing methods. Veritas’ chief clientele are hospitals, physicians, and private insurers ordering genetic testing for


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