BUS 599 Week 1 Discussion “Company Description” Throughout this course, you will develop a series of written papers / projects that you will later combine into a complete business plan for a Non-Alcoholic Beverage company. For this discussion, you must first review the â€œNAB Company Portfolioâ€. The mentioned portfolio contains the company parameters and details you must follow when developing your company. Provide the following information to set the foundation for your non-alcoholic beverage (NAB) business plan. Please respond to the following: â€¢ Create your NAB company name and explain its significance. â€¢ Develop your companyâ€™s Mission Statement and provide a rationale for its components.
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