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BUS/475 BUS475 BUS 475 Week 2 Individual Assignment 2

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BUS 475 Week 2 Individual Assignment 2 SWOT Paper Review the SWOT Analysis information located in Chs. 2 and 3 of the Strategic Managementtextbook, and additional University Library sources found on the Week 2 Electronic Reserve Readings page to see the types of information that companies or industries include. Write a 700- to 1,050-word paper in which you address the following: • Discuss the elements of a SWOT analysis. What elements to all SWOT analyses have in common? Why might some be different? • Identify the elements the team considers most important and that would be included in a SWOT conducted by the team. Why were these chosen? • Explain the purpose of a SWOT analysis. What are the alternatives? • Discuss the advantages and disadvantages of the SWOT analysis.

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