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Assignment : Foreign Market Entry and Diversification


Assignment #3: Foreign Market Entry and Diversification Due Week 6 and worth 280 points Review the Corona Beer (Modelo) case study. Write a 4-5 page paper in which you: 1. Identify and discuss the trends in the global beer markets. 2. Discuss how Modelo’s international expansion was made possible through strategic partnerships with experienced distributors in local markets. 3. Identify and discuss the next foreign market that Modelo should enter and discuss the strategy it should use to enter the market. 4. Discuss the challenges that Modelo faces from its competitor InBev, and how it might respond strategically to the industry giant. 5. Discuss whether or not Modelo should diversify its business, what business it should enter into (if any), and why. Your assignment must: • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions. • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length. The specific course learning outcomes associated with this assignment are: • Analyze a plan to implement a firm’s strategy and manage the change from current operations. • Use technology and information resources to research issues in strategic management. • Write clearly and concisely about strategic management using proper writing mechanics.


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