Sales Letter To be completed individually, this is a one- to two-page letter introducing JHT to the owner/dentist, following the AIDA strategy for persuasive messages, culminating with asking for an appointment to discuss your sales proposal. Prepare a sales letter to Dr. Smiles to introduce JHT by gaining his attention, building his interest, eliciting desire in our products, and motivating action to accept a meeting with you and your colleagues to discuss your sales proposal. Assume that the clinic is a new construction project and is going to be completed within the coming weeks. You heard about the new clinic through a mutual friend, Dwight Scott, and believe that you can offer dental novelties and supplies at fabulous prices. The action item you will want to end with is seeking a 30-minute appointment with him to show you some product samples and discuss JHTâ€™s incredible service, targeting the 15 th of next month for that meeting. The letter should follow block format (see pages B-4 and B-6 in the appendix). You can assume that the letter is on letterhead; as a result, start the date line at approximately 1.5â€ down on the page. Address the letter to: â€¢ Dr. Miles O. Smiles â€¢ Dentaltown Junior â€¢ 1310 Gonzo Avenue â€¢ Appletown, WI 54900 Software & Formatting â€¢ Completed in Microsoft Word â€¢ Minimum: 1.5 pages; maximum: 3 pages â€¢ Appropriate, professional-looking font of size 10-12 (do not mix fonts) â€¢ No more than 1â€ margins
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