800â€“1,000 words Details: The next step in understanding the marketplace is to research and understand the larger environment. Information is a powerful tool to help understand and adapt to changes quickly to retain competitive advantage. Companies often use a combination of primary and secondary data to research the marketing environment, competition, product and brand perceptions, and customer segments. Define 1 marketing problem of your company. List 1 possible solution to solve the marketing problem. Analyze the current marketing environment of the company, noting trends, competitors, and stakeholders. Do a competitive analysis using SWOT
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