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AMBA/650 AMBA650 AMBA 650 WEEK 3 MT 3


AMBA 650 WEEK 3 MT 3 MT3: Multimedia – Ethics and CSR and Marketing Strategy Please watch the following multimedia clips on Honest Tea and Starbuck’s initiatives on Corporate Social Responsibility (CSR). Video: Corporate Social Responsibility: Starbucks Describe the means by which a company (other than Honest Tea) engages in CSR and how it derives strategic benefits from its efforts.


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