AMBA 650 WEEK 3 MT 2 MT2: Marketing Plans and Marketing Analytical Tools One of the most popular tools in any marketing plan is a SWOT analysis. Marketing Teacher.com has many interesting examples of SWOTs. Please study them carefully: they should provide some insights into the nature of a SWOT analysis. After that, develop a SWOT analysis for UMUC. How did the various SWOT elements get reflected in the UMUC Strategic Plan for 2015-2018? Would you suggest any other additional strategies for UMUC based on your SWOT analysis?
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