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AMBA/650 AMBA650 AMBA 650 WEEK 3 MT 1


AMBA 650 WEEK 3 MT 1 MT1: Role of Marketing in Business Strategy Discuss how marketing strategy fits within the larger framework of business strategy. Provide an example of a company (from any industry) that successfully integrates its marketing strategy into their overall business strategy. Or, give an example of a company whose marketing strategy doesn’t fit well with its business strategy. First describe its business strategy and then its marketing strategy and explain why you believe they are or are not well integrated. Please use the language and concepts covered in this week’s readings covering business and marketing strategies.


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