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AMBA/650 AMBA650 AMBA 650 WEEK 2 MT 2


AMBA 650 WEEK 2 MT 2 MT2: Researching Consumers Some new products experts maintain that getting close to customers through intensive research is the only way to develop successful new products. Other experts disagree and maintain that customers can’t possibly provide useful feedback on what they don’t know and can’t provide insights that will lead to breakthrough products. What is your position on this? To the extent possible support your answer with substantive data and examples.


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