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AMBA/650 AMBA650 AMBA 650 WEEK 2 MT 1

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AMBA 650 WEEK 2 MT 1 MT1: Marketing Innovation Identify two new products (introduced to the consumer and/or business markets within the last year) and classify them as either: a new-to-the-world product, a new product line, an addition to the existing product line, an improvement and/or revision of existing product(s), or a repositioning of an existing item. For each product selected, identify what challenges you think the developing company faced in marketing this product. What rate of diffusion and consumer adoption do you foresee for these new products?

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