AMBA 650 WEEK 1 MT 3 MT3: “Why Customers Matter” by Prof. Earl Sasser Here is the link to a video lecture by Professor W. Earl Sasser on “Why Customers Matter.” Video Lecture Why Customers Matter [Click on the Video link on the left side bar in the Library page] i.Discuss the main takeaways from Sasserâ€™s lecture on Customer care. ii.Sasser divides customers into 4 broad categories â€“ Hostages, Apostles, Defectors, and Mercenaries. As a customer, discuss (at least) four services/ products where you are a likely Hostage/Apostle/Defectors/Mercenary
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