AMBA 650 WEEK 1 MT 2 MT2: Customer Lifetime Value 1. What is Customer Lifetime Value? 2. Describe a situation where a company should focus on CLV to cultivate their customer relationships. 3. Describe a situation where CLV and customer retention will not be important. 4. Define and describe Database Marketing and CRM. What are the pros and cons of Database Marketing and CRM? Provide an example in which each approach is used effectively.
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