AMBA 650 WEEK 1 MT 1 Customer Satisfaction -Paradox of Choice MT 1- Customer Satisfaction -Paradox of Choice Dr. Schwartz’s basic premise is that too many choices do not necessarily lead to happier consumers. How do you reconcile this with the notion that role of marketing is to meet consumer’s needs and wants. If consumers have multiple wants, isn’t it the role of marketing to offer products to meet those needs? Explain and support your points with one or more examples.
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