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25 Marketing Multiple Questions


Question Exam: – Value Capture and Value Delivery 1.Coupons, rebates, and online discounts are types of A. off-price wholesaling. B. pricing promotions. C. in-store promotions. D. specialty product displays. 2.Retailers with strong brand names of their own might operate outlet stores to A. extend the useful life of mature products. B. keep manufacturers from selling similar items in their own factory stores. C. sell excess inventory that might have to be sold at markdown prices in regular stores. D. compete with category specialist stores. 3._______ communities are networks of social shoppers who see an enhanced emotional connection with other participants during an Internet shopping experience. A. Gen-Y B. Self-actualizing C. Virtual D. Electronic loyalty program 4.The most significant potential benefit of the Internet channel is its A. capacity for providing location options for maintaining inventory. B. potential to provide customers with instant gratification. C. capacity for a touch-and-feel customer experience. D. ability to personalize information for each customer on a cost effective basis. 5.Some companies want to get their products into as many outlets as possible. These companies understand that the more exposure they get, the more of their products they’ll sell. If this idea is consistent with the company’s overall strategy, it will most likely choose _______ distribution. A. exclusive B. selective C. collectively exhaustive D. intensive 6._______ are combating competitive pressures by increasing the amount of exclusive and private label merchandise, strengthening customer loyalty programs, and expanding their online presence. A. Full-line discount stores B. Limited assortment supermarkets C. Convenience stores D. Department stores 7.Electronic access to manufacturer’s inventory helped transform the effectiveness of manufacturer’s representatives and outside sales forces. Using new communications tools, they could now avoid the supply chain problem of A. increasing prices without increasing transportation charges. B. promising delivery of products that weren’t available. C. insufficient raw materials to produce the needed merchandise. D. not being able to coordinate selling efforts with manufacturers’ promotional campaigns. 8._______ measures consumers’ sensitivity to changes in how much is charged for an item. A. Price elasticity of demand B. Cross-price elasticity of demand C. Income elasticity D. Competitive price demand 9.Health clubs often use a low, introductory offer price to get people to join their club. These low prices represent a _______ orientation pricing strategy. A. maximizing profits B. target return C. sales D. target profit 10.Labor, materials, and energy are typically _______ costs. A. incidental B. fixed C. inelastic D. variable 11.Typically, manufacturers and retailers exchange business documents through a(n) _______ system. A. floor-ready intranet B. electronic data interchange C. vertical-conflict reduction D. cross-docking Internet 12.Jacob rents rooms in his hotel for an average of $100 per night. The variable cost per rented room is $15. His fixed costs are $100,000, and his profit last year was $20,000. For Jacob, the contribution per unitis A.$1000.B.$100. C.$85. D.$20,000. 13.Naomi owns and manages a gift store that features merchandise for many holidays throughout the year. Some are novelty items that are mass produced, and some are handcrafted. Manufacture and creation of these items occur throughout the year, but in cycles different from the customers’ purchases. To be successful, Naomi must pay special attention to the supply chain management goal of providing products at the right A. locations. B. time. C. service levels. D. quantities. 14.For marketers to advertise a price as their _______ price, the Better Business Bureau recommends that at least 50 percent of the sales of a product occur at that price. A. regu


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